1896 Coca-Cola calendar in shadow box display may soar to $60K

“This is our strongest sale so far this year,” remarked Dan Morphy, founder and president of Morphy Auctions, summarizing the 2,165 lots in his company’s Aug. 22-24, 2014 Coin-op & Advertising sale. “There’s such a tremendous selection of signs, soda fountain and other advertising, not to mention premier coin-op and gambling items, we decided to make it a big three-day event. The quality across the board is tremendous, and we know collectors are going to be more than pleased.”

The Friday, Aug. 22 session will open with more than 100 tobacciana lots. The big Alcazar Cigar charger
 depicting ‘America’s Winningest Horse,’ manufactured by Louis Kindler Company, Milwaukee, Wisconsin. Est. $6,000-$12,000. Morphy Auctions image winner in the category could very well be Lot 40, a handsome charger advertising Alcazar Cigars and depicting “America’s Winningest Horse.” Measuring 17 inches in diameter, the charger could cross the finish line at $6,000-$12,000. Among the tins to be auctioned, two of the most desirable entries are Lot 86, a Cardinal Cut Plug Tobacco pocket tin, $2,500-$3,500; and Lot 85, a Torpedo vertical pocket tin, $1,500-$2,500.

Read the source article at antiquetrader.com