Even Batman’s gotta know when to hold ’em, know when to fold ’em. Warner Bros. has shifted up its release date for Batman v Superman: Dawn of Justice by six weeks to March 25, 2016, moving it off the May 6, 2016 date that Marvel had staked for Captain America 3. Not that anyone thought this Marvel-vs.-DC throw down was really going to happen. It was a bit of bravado when Warner Bros. staked a claim on the early-May date, where Marvel had already planted an untitled film. ‘Twas a bit of bigger bravado when Marvel went ahead and announced Cap 3 there anyway, with both studios swearing they had no plans to budge.
But Warner Bros. is smarter than to stick around for that bruising battle with a franchise whose last installment opened to $95 million in April. Besides, Warner Bros. has proven that the movie “dead zone” between the end of awards season and the beginning of summer can be wildly profitable, most recently with The Lego Movie, which opened to nearly $70 million in February in the U.S.