The last time Topps switched ownership was nearly seven years ago, a deal worth $385 million that also gave the company control of Madison Dearborn Partners and Tornante Company. Although it’s clear that a lot has changed in the industry since then, Topps needs to stay ‘on top’ of their target market (pun intended).
The rapid growth of technology has forced the company to change directions in some ways, especially if they want to keep their 35 and younger crowd hooked. Topps has produced some successful apps that involve virtual trading cards, which have been extremely popular among the younger crowd. These apps might be one of the main reasons for Topps value, which is why the ownership group should be ready to sell for the right price.