Former Lions wide receiver Herman Moore has unveiled a new line of coffee called Collectible Beans™ that will launch today, Monday, September 15. The new line of premium coffees with be part of a charitable initiative by Moore “in which premium coffee meets trading cards”. The bags of coffee will feature unique roasts and will be released in themed sets, just as with trading cards. The goal was to appeal to coffee drinking novices and those with well versed palates alike with Collectible Beans™ unique and ever changing roasts.
In addition, each themed set will be directly tied to a philanthropy. Philanthropies benefitting from Collectible Beans™ first set include Game ON Cancer, the Ally Jolie Baldwin Foundation, and other youth fitness programs.